General Report
Opportunistic Crisis: Looking towards 2009- General Report
on China’s Media Industry Development 2009 ..... Cui Baoguo, Zhou Kui／003
China’s Newspaper Industry Development Report
Mapping the Newspaper Industry ...........................................／038
Review and Forecast of Development of China’s
Newspaper Industry ....................... The Blue Book Research Team／039
Thirty Years of China’s Media Industry, Development Logic
and Practical Experiences ................................. Yu Guoming／049
Key Words of the Chinese Newspaper Industry 2008 .... Tang Xujun, Zhuo Yue／062
Analyses of Price Raise and its Influence upon China’s
Newspaper Industrial Structure ............................... Tian Ke／072
Three Fundamental Issues to be Solved in the Transit of China’s
Media Industry ............................................ Zhou Zhiyi／081
China Publishing Industry Development Report
Mapping the Publishing Industry ..........................................／088
Overview of Development of China’s Publishing Industry
.......................................... The Blue Book Research Team／089
Reading and Buying Tendency of Digital Publication by the Domestic
Population- Data Analyses of the Fifth Domestic Population
Reading Survey ............................ Hao Zhensheng, Qu Mingying／097
Book Publication and Publishing Structure Reformation 2008 .... Wei Yushan／110
Keywords on the Book Publication Industry 2008 ............... Xiao Dongfa／119
China Periodical Industry Development Report
Mapping the Periodical Industry ..........................................／134
Overview of Development of the Periodical Industry
.......................................... The Blue Book Research Team／135
Sixty Years?Review of China’s Periodical Industry ........... Zhang Bohai／142
China Radio Broadcasting and Audio
Publication Industry Development Report
Mapping the Radio Broadcasting Industry ..................................／154
Mapping the Audio Publication Industry ...................................／155
Review of Thirty Years?Development of the Radio
Broadcasting Industry .................................... Deng Xinxin／156
Looking towards China’s Radio Industry 2009 .................. Luan Yimei／170
Analyses on the Operation of Radio Advertising 2008 ...... Liu Yun, Cai Qi／177
Overview on the Audio Publication Industry ... The Blue Book Research Team／184
China Television Industry Development Report
Mapping the Television Industry ..........................................／202
Basic Experiences of China’s Television Industry Since
the Opening Policy .......................................... Zhu Hong／203
Thirty Years of China Television Industry Development
since the Opening Policy ................. The Blue Book Research Team／208
Annual Report of Television Industry Development 2008
................................ Hu Zhengrong, Li Jidong and Huang Wei／214
Competition Analyses of China’s Televison Industry 2009 .. Lu Di, Gao Fei／228
Competitive Structure Analyses of Provincial Satellite Television 2008
............................................. Liu Huizhao, Dai Yuanchu／235
China Film Industry Development Report
Mapping the Film Industry ................................................／246
Overview of China’s Film Industry Development
.......................................... The Blue Book Research Team／247
Memo on China’s Film Industry 2008 ............................. Yin Hong／254
Effect Analyses of System Reformation of the Film Industry
since the Opening Policy ................................... Tang Rong／275
Overview of China’s Cartoon Industry ...................... Niu Xing Zhen／291
Towards the International Market- International Communication
and Cooperation of the Chinese Cartoon Industry ............... Lu Bin／298
China Internet Industry Development Report
Mapping the Internet Industry ............................................／302
Overview of the Internet Industry Development
.......................................... The Blue Book Research Team／303
VC and the New Media, a Rational Construction ...... Jin Dinghai, Gu Bijun／319
Perspective on the Online Interactive Space 2008
........................................... Shan Xuegang, Hu Jiangchun／339
China Mobile Media Industry Development Report
Mapping the Mobile Media Industry ........................................／350
Overview of the Mobile Media Industry Development
.......................................... The Blue Book Research Team／351
Memo of the Mobile Media Industry Development 2008 . Tang Runhua, Liu Ying／359
China’s Mobile Media on the Turning Point- Analyses of China
Mobile Media Development 2008 ............................... Peng Lan／369
China Advertising Industry Development Report
Mapping the Advertising Industry .........................................／386
Research on Advertising Consumption of the Chinese Audience
since the Opening Policy ................. Huang Shengmin, Yang Xuerui／387
Looking into the Chinese Media Industry through Advertising Data
................................................ Wu Xinxun, Gao Hongbo／400
China Media Advertising Market Analyses 2008-2009 ................ Yao Lin／411
Focusing on CCTV’s Advertisement Bidding 2009 ............... Wang Yiting／422
China Audience Market Report
An Overview on the Change of Audience Media Access Habits 2008
............................................................ Shen Ying／433
Research on TV Consumption During the 2008 Beijing Olympics
........................................... Wang Lanzhu, Tong Jingjing／453
TV Consumption Market, Competitive Status and Development
Tendency Analyses, 2008 .................................. Zhao Liying／464
International, Hong Kong and Taiwan
Media Industry Development Report
Report on the Global Media Industry Development ....... Hang Min, Ma Yisha／475
Report on the American Media Industry Development . Zhang Xiaoqun, Guo Yun／487
Report on the European Media Industry Development ....... Ma Yisha, Xu Jia／500
Report on the Japanese Media Industry Development
.......................................... Yoshito Iwamoto, Nan Zhenli／511
Report on the Russian Media Industry Development .................. Wu Fei／521
Development Status and Future of Taiwan Media Industry ...... Yang Zhihong／528
This book carries on the systemic review to the achievements and development logic in media industry since China’s reform and opening-up from the historical perspective. It discriminates, conforms and corrects various past data source of media industry, keeps an eye on the impact of financial crises on media industry and the change of western industrial pattern, forecasts the future trend of China’s media industry.
