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Consumer Society and Consumer Identity


By:WU Qing

Publisher:Social Sciences Academic Press


Publication Date:2009-09-01


Paper book:US $22.86
Ebook:US $22.86
Paper Book& Ebook:US $34.29
0318 1000

Table of contents:

About the author(s):


Based on the research fruit at home and abroad, the book discriminates and analyzes the concept of identity in detail, clarifies the philosophical origins of identity and social foundation, raises the create models of identity construction according to the reality. It provides a basic theoretical platform for the better understanding of the consumer identity and the reality of China’s consumption.