Table of contents:

About the author(s):

Description:

From the dialogues of the two heroines, Mei and Lan, this book explains why companies need to match process with (service) products in order to meet the needs of different customers. Chapter 1 and Chapter 2 summarize the spirit of business operation strategy as (service) product-process matrix theory. Through the evolution and innovation of the business model of clothing, food, housing, and transportation, Chapters 3 to Chapter 6 reveal in detail how companies use technology to cleverly create new processes, and apply good steel to the cutting edge. The text of this book presents readers the process theory behind the joyful life.