Subtitle:
By:Zhao Wei
Publisher:Social Sciences Academic Press
ISBN:978-7-5201-8325-3
Publication Date:2021-06-22
Language:Chinese
This book analyzes the formation, implementation and evaluation of the strategy of modern Chinese national enterprise integration. The strategic formation part outlines the overall historical outlook of the modern Chinese national enterprise integration strategy from three aspects: historical environment, historical discourse and historical process; the strategic implementation part, namely horizontal, vertical and mixed three types of integration strategies, selects typical modern Chinese national enterprises conduct case studies; the strategic evaluation part discusses the economic effects of the implementation of the integration strategy on the development of modern Chinese national enterprises, and mainly elaborates the three types of integration strategies from both positive and negative aspects. Finally, this book summarizes and analyzes the characteristics of the catch-up of the integration strategy of modern Chinese national enterprises, and preliminarily thinks about the basic issues of the research on the history of Chinese enterprise strategy.